What is PPC consultancy?

Pay per click consultancy is a service designed to offer advice on how to get the best performance from your PPC campaigns. This is usually done on a project basis or charged on a daily rate which means there is less cost involved compared to building an in house PPC team or working with a large agency.

I’ve set up ppc campaigns for FTSE 100 companies in the most competitive industries and add value to your business by offering consultancy on:

Search campaigns

Traditional PPC is becoming more and more competitive and, therefore, more difficult to make profitable. I can audit your account to make sure it’s optimised and getting the lowest cost-per-click possible. I’ll look at the following performance metrics:

  • Quality score
  • Click through rate (CTR)
  • Landing page experience
  • Conversion rate
  • Ad copy (including setting up responsive ads)
  • Return on ad spend (ROAS)
  • Demographics (Age & Gender)
  • In-market audiences
  • Devices (Mobile, Desktop & Tablet)

Shopping campaigns

Let’s start with the goods news – if you’re an e-commerce store with a physical product then chances are Google Shopping will outperform a traditional search campaign for you. The bad news? It can be challenging creating a feed to get your products into Google Shopping. But this is where I come in. Alternatively, if you already have a feed set up, I can help you optimize it and ensure you’re getting the most from your product listings. Read my Google Shopping case study here that explains how I took one client to a 2,000% return on ad spend.

YouTube campaigns

YouTube advertising is a great way to put your product or services in front relevant audiences. With a cost per view as little £0.01, YouTube can be a cost-efficient way of combining:

  • Increased brand awareness
  • More traffic to your website
  • Conversions

If you don’t have product videos, I can help you create engaging content. If you have product videos but aren’t sure how to promote them, I can show you. You don’t need an expensive digital marketing agency to do this, I’ll show you or your team how to do this, ultimately saving you money.

Display advertising

If you don’t have remarketing campaigns set up, you’ll be losing sales. Using display advertising to remarket to your website visitors will keep your brand in the mind of your target audience, which will lead to more sales through your website.
If you’re struggling to make paid digital advertising work, remarketing could be the answer. As well as remarketing, display advertising can also be effective in attracting new customers to your website through affinity, in-market & custom audiences.

Combining the perfect balance of all four of the above Google Ads channels (or BING, if your target audience is older) can be a highly effective marketing strategy for most businesses.

If you’re ready to start working with a freelance pay per click consultant, then get in touch to discuss the service you need.

    Contact me now for a free website audit >>>

    108 Taff Embankment, Cardiff, CF11 7BH, Wales, UK

    07969 670 827

    108 Taff Embankment, Cardiff, CF11 7BH, Wales, UK

    07969 670 827