I’ve helped big businesses such as Confused.com & Admiral Insurance rank position 1 on Google for hugely competitive search terms such as [car insurance]. I can help your business generate free traffic from Google and BING. SEO takes time and isn’t always the right channel for every business, but if you can outrank your competitors for the right search terms your business will flourish. Find out more about SEO consultancy and how it can help your business on a freelance basis.
Having set up pay per click advertising campaigns for several high-profile companies I know which form of PPC will work for your business. The instant effect PPC can have on your business can be dramatic, but it can also be costly. Making paid media work for your business needs a well thought out strategy and continual optimisation. Gone are the days of just setting up a campaign and watching the sales roll in. PPC is very competitive so making sure you have set up and optimised the following metrics is essential –
- In-market & custom affinity audiences
- Lookalike audiences
- Demographic & device bid adjustments
- Ad scheduling
- Location based targeting
Social Media Consultancy
Having helped business grow through social media advertising, I can apply the same strategy to your business. If you have a visually pleasing product then social media can be an effective means of advertising. It can also be a great way of generating leads for the services you offer. Setting up Facebook business manager accounts and product catalogues can be fiddly and time consuming, I can do this for you on a freelance basis and put together a strategy that will not only generate sales but also grow your social media following so you can grow sales organically. I’ve helped businesses double their followers in 12 months and I can do the same for you.
Content Strategy & Production
If you’re trying to increase your organic traffic from Google then chances are you’ll need to either edit your existing content or produce new content. I can make sure you’re producing the right content in the right way. With a strategy tailored to your business and content that’s optimised to rank highly on Google, you can generate traffic at very little cost. Contact me to discuss further.
Website Migration & Development
Choosing the right platform for your website can be daunting. Having worked on Shopify, Sitecore and WordPress I’m well aware of the limitations and benefits of each platform and can help you make the right choice. I can also help you improve the technical performance of your site which will help you rank higher and convert your traffic. Contact me to discuss how I can help you and your business.
Conversion Rate Optimisation
Maybe you’re already getting a decent amount of traffic, but your website’s still not performing? I can help you convert that traffic with web development techniques. Maybe your website is too slow or your navigation’s confusing, both examples will cause high bounce which will be harming your conversion rate. Let me find the issues holding your site back and help you improve your website with the reassurance you’re taking steps in the right direction.